Here’s a list of the tools and links where to get them from. Except for one, all are free. But Amin was generous enough to give a massive discount - 80%, using the code

HOWABOUTSOMEMARKETING

valid until Monday, September 9 2024, 8 PM:

​https://aminforoutan.gumroad.com/l/keyword-cluster-canvas

Chrome Extensions

• ​Google AI Overview Impact Analysis: Bulk keyword analysis for AI Overview status on Google search results
• ​Google AI Overview Citation Analysis: Compares cited websites in AI Overviews with traditional SERP results
• ​SEO Page Inspector: Quick access to alt texts, image sizes, meta titles, and descriptions
• ​SEO Render Insight Tool: Identifies server-side vs. client-side rendered elements
• ​SEMrush Enhancer: Enhances SEMrush Keyword Magic Tool by revealing all keywords in the sidebar and enabling easy data extraction to the clipboard

Web Applications

• ​SERP Landscape: Visualizes SERP positions for given keywords and domains
• ​Reddit Keyword Research: Analyzes subreddit discussions to extract frequently mentioned keywords

Google Sheets Tool

• ​Keyword Cluster Canvas: Organizes large keyword lists into clusters based on user-defined criteria. Special discount code: 80% discount code
  HOWABOUTSOMEMARKETING

AI-Powered Tools

• ​PDF SEO Optimizer: A GPT-based tool that assists in optimizing PDF files for SEO by analyzing uploaded PDFs and using a provided seed keyword

Don’t forget to give these tools a (good) rating in the Chrome store ;)

This was by far the most popular event with hundreds of people registering, but only 10 could have seen it live. I take this opportunity to apologize if you were one of the ones who couldn’t view it. What happened? A mix of poor verbiage from the platform’s side, a universal dev unresolved sequencing, the lack of knowledge, support and communication from their end and me not thinking fast enough to go live on Youtube and simply share the link to those who were knocking on the virtual door.

I’m not saying this to complain (although if you’ve been reading this for a while you know I sometime use it as therapy 😛) but to further explore the topic of how we react to what’s going the wrong way.

If you’re reading this you’re most likely working in SEO or digital marketing and God knows how many things go wrong. Just the other day I spent one hour with a friend on the admin part of setting up a Meta ad campaign - something that in theory should have taken no more than 10 minutes. Feels like most of my activities are about logging in and passing 2FA authorization these days.

If that’s not the case and everything always goes smoothly for you, please let me know.

The same applies to any technical or technological aspects of our daily lives. I'll even go as far as to say that some people make a living from it. For instance, I haven't seen any particular use case where the Microsoft suite is truly necessary, except for giving the IT department something to work on—but I digress).

I learned to ask myself - is this action going to fix the problem? I do that until I find the optimal solution. And there’s always an optimal solution; the winners are the ones who spend the time to get that answer.

How do YOU handle things? What’s your first reaction? Do you give in to impulses? Do you respond emotionally (never recommended)?

Hit reply and let me know.

Here’s the Short of the day. I’ve written this edition from Mount Pleasant cemetery on Yonge street in Toronto. A very peaceful (and full of mosquitos) place.

I chose Dolphin’s Cry as the song of the day. When this came out, I was still in school and I was pushing my schoolmates to form a band to sing cover songs from Live. That didn’t lead anywhere - we have deprived (or saved) the world from another pop rock band - but Live is in my top 5 ALL time favourite bands and I’m going to see them live this Sunday. Their songs have been with me since I was a kid (Selling the drama) and I listen to their main singles at least three or four times a year. + Dolphin’s Cry has a deeper, emotional, significant meaning. I like to live songs and I’ve certainly lived this one a few times. We’re not getting younger (although the lead singer seems to be in pretty good shape).

​How Google is killing independent sites like ours​

Can you not click an article with such a title? It was shared to me by a friend whom I trust. We’ve all been there, frustrated with the results, yes. Now more than ever, being an expert in your field - and to be able to demonstrate that from a technical perspective through your web entities - will help you win in the long term, and beat some of these giants that are showing up in the results. This is complementary to any other efforts (read paid advertising).

​Google is a monopoly, so what?​

The above links to part one. Part two is here. I’ve shared articles from Eli Schwartz, a well respected SEO consultant. He certainly makes a case for this point of view. It seems like all eyes are on Google these days. We’ll see how this decision will play out. One thing’s for sure - as Prof. Scott Galloway says, Soon after the breakup, the Alphabet board would demand a strategy for competing in video, and the newly constituted YouTube board would ask how the company was going to challenge its former parent in text search.

​YouTube Rolls Out New Shorts Thumbnail Editing Features​

This is big. I consume a LOT of shorts and I often come back to the thumbnails that seem more attractive. And since I believe Tiktok will disappear at one point from North America and will be replaced by YouTube…

*Don’t believe everything that you read on the internet.

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