Many years ago, when I started blogging, I read a newsletter that said something like, "Never say something like sorry I haven't written for X many days... I've been busy with Y and Z" even if you were absent for a longer period of time. So... I'm not saying anything. I've drafted many newsletters in my mind (no pun intended regarding the subject line of this email), and although some were timely, I've settled on this one today. We've all seen the memes about If you haven't, here it is. Chill, relaxed, a professional. Exactly what you would want from your dentist, doctor, professor, instructor, etc. Right? His competitors had all sorts of accessories like special glasses to help them with the accuracy. He didn't win gold; he won silver. Second place. With a small difference from the first place. As always. If you haven't seen Roger Federer's speech to the Dartmouth graduates, you can do so here. This is the second time in his life that he set foot on a college campus, yet he receives a doctorate degree (makes you wonder about the values of these degrees nowadays and how much money some people spend to get them - but that's a topic for another conversation + Roger knows his stuff and I don't want to take away from his message now). I do recommend watching the entire video, but here's a summary (of what I think is worth remembering):
Feels like I could turn these into some images with quotes and share them on social media, right? Now, consider this in the context of your business (or career). Everything fits perfectly. The biggest lesson? Don't overthink it! Do it! Work hard, smart, and know your craft. Be like Roger; be like Yusuf. Their craft is so embedded in them that they no-mind when they do their thing. Speaking of careers and skills, if you want a boost in your SEO knowledge, then you don't want to miss the next How About Some Marketing? webinar happening Thursday, August 29 starting 7PM EST, where Amin Foroutan, a Toronto-based SEO Consultant will showcase a few of the SEO tools he built. More information and the link to register are here. Here's a video Amin did to promote this event. *I've re-watched The Last Samurai with Tom Cruise, and in one of the sequences, one of the Japanese samurais was trying to tell him - don't overthink it or don't think it. He used the words no-mind. Same thing. But after a Google search, it turns out the no-mind is an entire concept. This subject line could have been Overthinking or About Overthinking, but no-mind is better. Agree? **He didn't say that; this is a concept I learned a few years back! |
Free weekly newsletter with straightforward, no-nonsense marketing guidance and tools for organizations that are looking to grow.
How About Some Marketing? Newsletter By Emanuel P Last week Amin Foroutan, an SEO consultant from Toronto was my guest for the webinar where he showcased the SEO tools (Chrome extensions, web applications, Google Sheets and ChatGPT) he created. You can watch the recording here. Please like, share and subscribe and leave a comment. It will help with our growing community. Oh, and thank you for being part of it 😉 Here’s a list of the tools and links where to get them from. Except for one, all...
We had a great panel discussion on July 11 on the topic of AI and how you can use it for SEO and digital marketing (but it’s not just about that, is it now? Be honest; have you ever asked ChatGPT what to cook for dinner* or to tell you what exercise to do at the gym today? - I did). Joachim, Kevin and Amin, three digital marketing experts, shared powerful insights on how they use AI (ChatGPT, Perplexity, Gemini, Claude et. CO) and how can YOU, as a business owner or as someone who’s working...
If you're like me, you've been working more - not less - since "the AI" - Chat GPT and the likes. It can get overwhelming since, now, every tool that we use (from WhatsApp to Elementor to Semrush) has an A.I. component. How do you stay on top of your game and leverage it for your marketing? And can A.I. be used only for marketing, or are there any other uses? Spoiler - there are very few things that A.I. can’t do 100 times faster and better than most of the things you do. I didn’t say...