If you're like me, you've been working more - not less - since "the AI" - Chat GPT and the likes. It can get overwhelming since, now, every tool that we use (from WhatsApp to Elementor to Semrush) has an A.I. component.

How do you stay on top of your game and leverage it for your marketing?

And can A.I. be used only for marketing, or are there any other uses?

Spoiler - there are very few things that A.I. can’t do 100 times faster and better than most of the things you do.

I didn’t say everything; I said most. And yes, that’s really something that we need to accept - the sooner, the better, and, of course, learn how to work with it.

Because you’re a subscriber to this newsletter, you most likely use ChatGPT/Perplexity/Gemini on a daily basis, but most people don’t - and those few that do, lay people, think that they can type a few words in a small box and bam - job done.

(I find it so hard now to imagine a world without it, similar to a world without the internet.)

So again, how does one stay on top of his game?

We'll figure out some answers this coming Thursday, July 11, starting at 7 pm EST (Europa, sign up for the event to get the recording) - I will be moderating a panel discussion between Joachim Koch, Kevin Carney and Amin Foroutan.

​Join today and prepare some questions if you have any! We'll do our best to answer them.

A few words about our guests:

​Joachim Koch is an accomplished sales and marketing professional with over 25 years of experience in international business development management. As the Founder and CEO of Aspiration Marketing, he leads a team of experts dedicated to helping businesses achieve robust, sustainable growth.

Joachim's extensive career includes leadership roles at renowned global companies such as Capgemini and Oracle. His functional expertise spans sales, marketing, operations, and mergers and acquisitions across diverse industries. He has also made significant contributions as a startup advisor and board member, notably supporting UiPath's growth from a startup in 2014 to a unicorn valuation and IPO in 2021.

If you own a business and are not happy with your current hosting (if you’re paying $10/year, you have a problem), check out Cloudways. They’re my default choice of hosting - highly customizable, affordable and with great support. Check out this complete guide I’ve put together.

Kevin Carney is the founder of Organic Growth and has developed a SaaS platform to help content writers boost their topical authority. As the Google document dump shows us, SEO is still built with content and links. The platform is focused on QUALITY content (you don’t join, you apply - and each piece of content you promote is individually accepted or rejected) and attribution links, which Google treats as an important source of validation. Since authority flows to websites and brands through their writers, our focus is boosting the topical authority of writers rather than websites and brands directly.

​Check out Kevin’s webinar promo here.​

​Amin Foroutan is an SEO consultant with nearly a decade of experience in digital marketing. He specializes in technical SEO and creates Python-driven tools and browser extensions to enhance SEO performance. With a background in entrepreneurship and an MBA, Amin excels at integrating SEO strategies into broader business objectives. He contributes to the SEO community as a writer for Moz and is scheduled to speak at Brighton SEO San Diego. Throughout his career, Amin has developed various SEO tools for the benefit of the SEO community, including a recent AI overview impact analysis tool available as a Chrome extension.

Here's the link to register for the event.

For the Song of the Day, I choose Weak by Skunk Anansie - one of the great bands of the ‘90s. I’m not sure how well-known they are (were?) in North America, but in Europe, they were a phenomenon, and their songs are still on my playlists. There’s a HUGE market for ‘90s stuff now; don’t be surprised if you start hearing their songs all over as the next rediscovered gems.

​Here’s the short of the day.​

Here’s a list of articles worth reading this week:

​Mastering the Art of Pitch Decks: Strategies for Startup Success​

Mastering the art of pitch desks spans beyond the startup environment. A good presentation can get you a long way, so get better at it - here’s a start.

​Top 15 Search Engines in 2024: Key Features & Tracking Tools​

I know it’s hard to believe, but Google is not the only search engine out there. And not even that, but in certain countries, it’s not even the default one. SEO Powersuite put together a great guide on the top 15 search portals.

​5 Google Sheets Formulas Every SEO Expert Should Use​

I wish I had paid more attention in school when Excel was taught. It’s probably the tool that revolutionized everything and the reason why we, as a society, are where we are. Everything in this world will turn out to be a cell in a sheet somewhere. Learning to manipulate them can get you far in your career, and for SEOs, Amin, one of our webinar’s guests, has put together a list of important formulas to start with.