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How About Some Marketing?

Free weekly newsletter with straightforward, no-nonsense marketing guidance and tools for organizations that are looking to grow.

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You’re in it! You’re doing it! That’s it!

Two years ago, around this time, when I was working from home and going for my runs in the morning, I got a call from the webmaster of an organization I was part of and was helping them with the website and the IT management (yeah, I've done that also) - the website was down, and she specified the error. I stopped for a few seconds and recommended an easy fix: Log into the hosting account and ask support to restore yesterday’s backup!* I continued my run while enjoying the entire situation...

How often are you caught off guard? By a client, an algorithm update, or simply by life itself? I’m pretty sure that as a business owner (or a campaign manager working with clients, in an agency environment), you get overwhelmed with the amount of work that’s required of you. Things haven’t simplified (I know for sure it’s not just me) - more fields to update, more spreadsheets to fill, more items to order, more policies to update, more updates to more software, etc. I wish I could help...

I found myself explaining to a 20-year-old what Minesweeper was (or is?). Since there are a few subscribers in that age group, it’s worth taking a few seconds to introduce it: before cellphones and the internet, there was a time when the only fun thing you could do on a computer was to play games. Sure, CounterStrike, Starcraft, Fifa and the likes were the best, but even before those, Windows - the only operating system available worldwide, came with a few games by default: Solitaire, Hearts...

Probably one of the most anticipated webinars I’ve hosted. Although it dosen't fall under the marketing category, cybersecurity can kill your business faster than anything else. Those who’ve been subscribed know my frustrations with technology et. co. All these benefits that we have (the convenience of ordering a ride from your cellphone*, being reachable all over the world**, conveniently setting your room temperature from your device***, etc.) come at a huge risk - the weakest point can be...

Nothing related to April’s fool - I wanted to start with this statement :) I got fooled already by a client who posted something on his Facebook page, and I thought he got hacked or something close… We discussed branding before in the newsletter and in a few of our webinars before, but nothing close to what Dan Couvrette, a successful Canadian entrepreneur (and my former boss), did during our latest session last Thursday. Branding - it’s not just for livestock - is something I used to say,...

I’ve promised many times that I’ll be talking more about marketing in my newsletter, so here it is :) - about the March Core Update from Google - the (most popular*) search engine. Since this is right up my alley as an SEO specialist - I thought a few words on the matter were important. But before anything else, remember this: Google will always try to show its user - the one who performs the search - the best possible answer for that query. That’s it! One of the most valuable companies on...

I should start this newsletter with an apology - many (most) thought something happened since the newsletter didn’t arrive in their inbox this Friday, as it had for the past three years (already). This newsletter started during the pandemic when more flexibility was available - I was not spending time commuting and getting ready, etc. so I could focus on this email going out. I also chose Friday because one newsletter that inspired me to start sending mine was going out on Fridays. That’s all...

Stochastic - Definition: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. It’s quite funny that I start my newsletter with a math definition. But it’s important for today's topic. Randomly determined, may be analyzed statistically, not predicted precisely. Welcome to the new paradigm. We discussed the paradigm shifts and strategic inflection points in previous editions and now I can slowly define it...

Just before the pandemic (ha - that means three or so years ago), I started to understand the importance of personal assessments. Not to be confused with the yearly assessment and performance reviews many companies have for their employees. It’s easy to go down the assessment rabbit hole because there are so many - and every company seems to be putting one out there. One of the most famous ones is the Myers Briggs Type Indicator (MBTI) - but the language used in that one doesn’t speak to me....

I’ve spoken before about a strategic inflection point: “a major change in the competitive environment that requires a fundamental change in a business' strategy.” A.I. goes beyond business: I’ve noticed many still think of A.I. (the LLMs) as something you use only for a certain thing, let’s say, at work. Possibilities are basically endless, and the sooner we figure this out, the better our lives will be. The topic of this newsletter was inspired by an article I read in Maisonneuve, titled...